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Elsi Deligent Enterprises
1
May
2020

Don't Let Your Panic Shake Your Customer Focus

All relationships have an emotional component — and that holds true for the connection between people and brands. Your business’s relationship with customers is built over time, nourished by experiences along many online and physical touchpoints in their journey, grounded in expectations, and confirmed through repeated interactions.Acrisis puts both the strengths and weaknesses in your relationship under a spotlight. And the coronavirus pandemic is not just any crisis. The “locked down” nature of the response to this crisis — which is forcing most people to be physically separated from their friends, extended family, workplace, and favorite places — is requiring organizations to adapt to a digital or remote way of doing business and is dramatically altering people’s [...]

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Elsi Deligent Enterprises
1
May
2020

Marketing Your Business During Covid 19

How to Do Empathetic Marketing During a CrisisHere, we’ve assembled our top tips for addressing your marketing approach during a crisis.While every brand is different, we see this as a basic action plan that can help brands of all sizes make the right choices and avoid serious mistakes.Of course, we’re always open to more ideas about how to address sensitive times thoughtfully. If you have more tips or thoughts, please share them in the comments. Otherwise, we hope you find these tips helpful.1) Adjust Marketing Campaigns and Scheduled Content TimelinesSome brands are able to produce quick-turn campaigns created for a specific moment (as Ford did when it swapped its vehicle ads for a Coronavirus-response campaign). These are always impressive (and, to a marketer, enviable), but th [...]

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Elsi Deligent Enterprises
1
May
2020

Marketing Your Business During Covid 19

How to Do Empathetic Marketing During a CrisisHere, we’ve assembled our top tips for addressing your marketing approach during a crisis.While every brand is different, we see this as a basic action plan that can help brands of all sizes make the right choices and avoid serious mistakes.Of course, we’re always open to more ideas about how to address sensitive times thoughtfully. If you have more tips or thoughts, please share them in the comments. Otherwise, we hope you find these tips helpful.1) Adjust Marketing Campaigns and Scheduled Content TimelinesSome brands are able to produce quick-turn campaigns created for a specific moment (as Ford did when it swapped its vehicle ads for a Coronavirus-response campaign). These are always impressive (and, to a marketer, enviable), but th [...]

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Elsi Deligent Enterprises
1
May
2020

Marketing Your Business During Covid 19

Tip #1: Invest In Your Marketing If You CanMany of your competitors are taking their foot off of the marketing pedal, which means you may be able to blow right by them!  Think of it like the hare taking a break while in the lead only to let the tortoise win the race with consistent effort.  Don’t take your foot off the pedal!Of course, I realize many businesses are simply not able to invest due to lost revenue and if that’s the case then simply skip this tip.  However, for everyone else, this is the most important takeaway of this article.  Now is the time to invest more, not less in your marketing.  That is how you can gain a competitive advantage in the months and years to come. Tip #2: Reassess & Reallocate Your Marketing BudgetClearly, trade s [...]

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Elsi Deligent Enterprises
1
May
2020

Why your company needs to use ID Staff Cards

It doesn't matter what your company does or how big it is -- ID badges are a must have.There are dozens of reasons businesses decide to use employees and visitor IDs. These can range from improving the overall security of your company to just helping everyone remember each other's names.Benefits aside, there is no need for you to have to hire out some expensive firm to get badges for all your employees. You can easily create your own employee IDs in-house -- provided you have the right tools.Still not convinced?Here are a few excellent reasons why your company should begin using employee IDs. And, how you can make your badges yourself from the comfort of your own office.1. SecurityFirst, the most obvious reason to use ID badges is to enhance the security of your company.Employee IDs serve [...]

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